Creative direction for Berrybenka.
Berrybenka is a local fashion company that established in 2013 as a fashion e-commerce that sell variety of fashion items from local and international brands. At the end of 2015, Berrybenka had a redesign plan. Berrybenka wanted to build a brand image that reflects the values and key things the customers want, and the brand itself has always believe in. “Offering the latest styles and trends for customers, with the best quality at affordable price”. Berrybenka believes that fashionable look, with clean and premium visual communications will propel the brand from “one of the masses’ department store with no personality”, into “clear premium brand with great affordable items”.
Berrybenka is a local fashion company that established in 2013 as a fashion e-commerce that sell variety of fashion items from local and international brands. At the end of 2015, Berrybenka had a redesign plan. Berrybenka wanted to build a brand image that reflects the values and key things the customers want, and the brand itself has always believe in. “Offering the latest styles and trends for customers, with the best quality at affordable price”. Berrybenka believes that fashionable look, with clean and premium visual communications will propel the brand from “one of the masses’ department store with no personality”, into “clear premium brand with great affordable items”.
Berrybenka new proposed logo and sample of logo's placement on print ad and box.
1st option design for Berrybenka website's homepage.
Catalogue page design for Berrybenka's website.
Product page design for Berrybenka's website.
2nd option design for Berrybenka website's homepage.
Design for Berrybenka mobile app and newsletter.