Creative direction for Berrybenka.
Berrybenka is a local fashion company that established in 2013 as a fashion e-commerce that sell variety of fashion items from local and international brands. In 2018, Berrybenka made a big change by being a single brand retailer which focusing only in women fashion with its own label, “Berrybenka” and no longer selling other consignment brands.
As a fashion brand, Berrybenka needed to revisit all elements of its branding, strategy, advertising, lookbook, digital, and social media in order to strengthen and evolve its positioning, messaging, and brand awareness. Berrybenka’s goal is to be a fashion brand which comes first in customers’ mind when they are looking for affordable yet versatile & fashionable collections. To achieve the goal, Berrybenka needed to develop its own personality and its relationship with customers, in a way that the images that Berrybenka gives to customers should relate more to their daily life so customers will feel more connection with Berrybenka.
Berrybenka is a local fashion company that established in 2013 as a fashion e-commerce that sell variety of fashion items from local and international brands. In 2018, Berrybenka made a big change by being a single brand retailer which focusing only in women fashion with its own label, “Berrybenka” and no longer selling other consignment brands.
As a fashion brand, Berrybenka needed to revisit all elements of its branding, strategy, advertising, lookbook, digital, and social media in order to strengthen and evolve its positioning, messaging, and brand awareness. Berrybenka’s goal is to be a fashion brand which comes first in customers’ mind when they are looking for affordable yet versatile & fashionable collections. To achieve the goal, Berrybenka needed to develop its own personality and its relationship with customers, in a way that the images that Berrybenka gives to customers should relate more to their daily life so customers will feel more connection with Berrybenka.