#TheNewBerrybenka

Berrybenka Girls represents young city slicker ladies with their own personality and style, active, fashionable, follow the trends, and up to date to what’s in and what’s out in their world. They have a balance life between career, family, relationship, hobbies, health, and leisure.  They are trendy, fun, but they are down to earth.
 
With those new personalities, all new visuals, messaging, and communications showcase the woman in a very natural way, in a slice of life daily activities, but in fashionable outfits. The objective is to give the closest visual and communication to customer that they can relate to their life. When they see Berrybenka’s lookbook pictures, they won’t see them as high-end editorial pictures, but they can imagine themselves dressing up and taking pictures like what Berrybenka showcase on the lookbook’s images. That’s how we try to build the connection with the customers. 

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#TheNewBerrybenka lookbook pictures. More down to earth and close to customer's life, capturing women in daily life activity in a very natural way.

#TheNewBerrybenka's catalogue photos

1st design for #TheNewBerrybenka  website homepage. The look and feel for the website is more of a fashion brand, rather than an e-commerce look.

Final design for #TheNewBerrybenka website homepage.

Results

Six months after #TheNewBerrybenka launched, Berrybenka experienced an increase in awareness, engagement, and strong store sales, for both online and offline stores. With less products and just a single brand, Berrybenka’s sales achieved the same numbers as when Berrybenka was still a fashion e-commerce with more than 1000 products and more than 100 brands.