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Art direction for Frutkuat.

​Frutkuat is a fruits flavors drink for kids. Frutkuat believes that kids are empowered to make a difference and show the world what they can do. This TVC shows a group of kids who just arrive home and feel lethargic, and then one kid takes Frutkuat sachets from his bag and all of them drink Frutkuat. After drink Frutkuat, they become alert and have an idea. They bring all wasted stuffs, go to an abandon park, and start building a playground. Other kids join and help them build a playground and they play together.

Taman Bermain Frutkuat (Frutkuat Playground)

​Nowadays, it’s not easy to find playground where kids can play together. So Frutkuat asked Indonesian children together to build some playgrounds in Indonesia. And to make it happens, what kids have to do is just playing the Taman Bermain Frutkuat game, an online game on facebook which creating a virtual playground that will turn into a real playground. Every 100 virtual playgrounds created by kids, 1 real playground will be built. The result was good, lot of kids participated and playgrounds have been built in some areas in Indonesia.
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